Buying Valentine's Jewelry 101: Dasha Boutique Offers 5 Do's and Don'ts
When it comes to buying jewelry for a loved one on
Valentine's Day – be her a romantic partner, lifelong friend or blood
relative – there is always a message we are trying to send; and plenty we
are trying to avoid. Cathy Pitts, founder of Dasha Boutique, which offers
custom, handcrafted jewelry, gives us the crash course.
Send the Message that You Know Her, Inside & Out
DO: Stick with what she likes.
When it comes to jewelry, girls are creatures of habit. And no matter how
beautiful the piece you select, you are not likely to change that. So if she
wears a pair of plain gold hoop earrings almost every day, get her another
pair of gold hoop earrings that have a slightly different look – hammered to
provide some texture, or oval versus circular. If she adorns herself with
large stone necklaces or bracelets, keep in mind that chunky and fun, not
thin and delicate, is her style. In the end, this may not be the gift that
transforms her accessory wardrobe, but it will be a gift that demonstrates
how well you know her. Plus, she'll actually wear it.
DON'T: Mix Metals.
If all of her bracelets are gold, take the hint! Even if she is a little
more willing to stray from the norm than our typical Valentine described
above, she will have no jewelry to match your gift if you completely ignore
her signature metal. If she has a variety of gold, silver, platinum, etc.
try to choose the metal based on another piece of jewelry she owns that she
could potentially wear with your gift.
Send the Message of Sentimentality
DO: Personalize it.
From inscriptions to gemstone choices, charms to metal options, there are
plenty of ways to communicate the notion that this is a gift specifically
from you, specifically for her. This is where your role in her life
really makes a difference. For instance, parents should consider buying a
piece made with their daughter's birthstone – a poignant reminder of the
beginning of their relationship. Friends can avoid the "friendship jewelry"
cliché by purchasing two similar pieces that differ according to personal
styles and/or characteristics. Perhaps a topaz stone to match her blue eyes
and an emerald to match your green ones; or a single chain to complement her
classy style and a layered one to agree with your modern look.
Inscribe it if you don't mean it. As the boyfriend (or girlfriend,
for that matter) don't let romance cloud your commitment-phobic head.
Inscribing something you don't mean will only give her ammo later if things
don't work out. Plus, we believe she should have the option of wearing the
jewelry post-breakup, sans depressing reminders.
Send the Message of Femininity
DO: Buy raw diamonds instead of refined ones.
Girls love diamonds – that is an irrefutable fact. But if your mind or your
wallet is not ready to commit, we suggest a happy alternative – Raw Diamond
beads. These unrefined versions of the female's favorite stone are a fun,
still-fancy option that comes in either black or white/clear. She'll love
the fact that it's a diamond, and you won't be caught sending any mixed
her a raw diamond engagement ring. If you're looking for an alternative to
the norm, we suggest garnet, jade, sapphire or another striking, colored
Send the Message of Quality
DO: Research quality and prices.
When it comes to gold and silver, Dasha Boutique offers a few different
options, including Sterling silver, Gold and Goldfill. Sterling silver is
actually a combination of about 92.5% silver and 7.5% other metals. Since
pure silver is an incredibly soft material, Sterling is the norm when it
comes to jewelry and other solids. Hill Tribe silver, which contains 95%-
99% silver, is rarer and softer, but can be another option for rings and
charms. Hill Tribe tends to be more expensive and requires special storage
to maintain the shape, but it does not tarnish as easily as Sterling.
Gold is also made with a variety of alloy purities that are measured in
Karats (K). Pure gold (24K) is too soft for jewelry and so the most common
levels are 18K, 14K or 10K. One of the best varieties in terms of quality
and price is "Goldfill." Goldfill is real gold on top of Sterling Silver, a
quality metal combination that is as durable and aesthetically beautiful as
any gold ally, yet offered at a lower price. Whether Gold, Goldfill or
Sterling, be aware that all jewelry requires some basic care to keep it
looking its best. Visit
for specific care advice and be sure to tell your girl what she's wearing.
DON'T: Confuse Gold-plated with Goldfill.
opposed to Goldfill (described above), gold-plated is usually used for
costume jewelry and will wear off quickly.
Send the Message that You Care
DO: Acknowledge the holiday. This is Valentine's Day,
folks! Offer up an open target to Cupid and go the full nine yards: Wrap the
gift box in pretty paper, stick a red bow on top and buy her a card, in
which you can explain the significance of the jewelry. Did you know that
each gemstone has a personal history to explain its name, its astrological
significance and mythological powers? A few minutes of research will give
you enough to fill the card with fun facts – and more than enough to fill
her heart with appreciation.
DON'T: Screw up the signature on the card. If you and
she are in a relationship that has yet to say that famous four letter word
out-loud, don't write it down. Believe us that she and her friends will read
into that signature for more hours than you sleep each night. If you are
teetering on the edge, we recommend signing "